Beef for hot people
You've been compromising. You didn't have to.
Every "healthy" protein snack either loads you with additives or leaves you in the kitchen. Here's how Nugs stacks up against the categories you're probably already reaching for.
| Nugs | Typical protein bar | |
|---|---|---|
| Serving | 2oz bag | 1 bar (60g) |
| Calories | ~180 | 180 to 210 |
| Protein | 24g | 20 to 28g |
| Ingredients | 8 or fewer, all pronounceable | 13 to 20+ |
| What's in it | Beef, honey, salt, vinegar, spices | Milk protein isolates, whey, sugar alcohols (maltitol, erythritol), modified plant fats, artificial sweeteners, natural flavors |
| Shelf-stable | Yes | Yes |
| Everyday clean | Yes. Real steak, real ingredients. | Depends. Watch the sweeteners. |
Real food. Real protein.
The snack you can eat every day.
24g of steak protein. 180 calories. Whole muscle beef, never ground. No isolates, no seed oils. Just real food that fits into your day.
Questions.
Nugs are real steak bites. Whole muscle beef, never ground, cut into poppable pieces. Ingredients you can actually pronounce, and nothing else. Think of them as a bite of steak you can throw in your bag.
A typical bar runs 13 to 20+ ingredients: protein isolates, sugar alcohols, modified plant fats, artificial sweeteners, natural flavors. Nugs are beef, honey, salt, vinegar, and spices. Eight ingredients or fewer, no seed oils, and real steak instead of engineered protein.
Nugs give you 24g of steak protein for 180 calories. That's a rare combination in a shelf-stable snack. Real food, real ingredients, no isolates or seed oils. A snack you can feel good about eating every day.
No. Shelf-stable at room temp. Once you open the bag, finish it within a few days.
In a USDA-inspected facility in the USA. We'll share more details closer to launch.
Launching this fall. It's a limited first batch. Drop your email to lock in a bag before they're gone.
Limited first batch. Launching this fall.
Drop your email to lock in a bag before they're gone.