Beef for hot people
You've been compromising. You didn't have to.
Every "healthy" protein snack either loads you with additives or leaves you in the kitchen. Here's how Nugs stacks up against the categories you're probably already reaching for.
| Nugs | Typical protein bar | Typical beef jerky | |
|---|---|---|---|
| Serving | 2oz bag | 1 bar (60g) | 2oz |
| Calories | ~180 | 180 to 210 | 140 to 160 |
| Protein | ~28g | 20 to 28g | 12 to 20g |
| Sugar | 0g | 0 to 12g (often via sugar alcohols) | 6 to 12g |
| Ingredients | 4 | 13 to 20+ | 10 to 15 |
| What's in it | Beef, ACV, salt, spices | Milk protein isolates, whey, sugar alcohols (maltitol, erythritol), modified plant fats, artificial sweeteners, natural flavors | Beef, added sugar, soy, MSG, hydrolyzed corn protein, sodium nitrite, preservatives |
| Shelf-stable | Yes | Yes | Yes |
| Everyday clean | Yes. 0g sugar, real ingredients. | Depends. Watch the sweeteners. | Depends. Watch the sugar. |
Real food. Real protein.
The snack you can eat every day.
28g of grass-fed beef protein. 180 calories. 0g of sugar. No isolates, no sweeteners, no seed oils. Just real food that fits into your day.
Questions.
Nugs are air-dried, grass-fed beef bites. Cured in apple cider vinegar and sea salt, cold air-dried. Four ingredients. Nothing else. Think of them as a bite of steak you can throw in your bag.
Jerky is heat-dried and almost always contains sugar, soy sauce, preservatives, and natural flavors. Nugs use the biltong process. No heat, no sugar, no nitrates. The texture is moist and tender, not leathery. The ingredient list is four items, not thirteen.
Nugs give you 28g of grass-fed beef protein for 180 calories and 0g of sugar. That's a rare combination in a shelf-stable snack. Real food, real ingredients, no additives or sweeteners. A snack you can feel good about eating every day.
Air-drying uses an apple cider vinegar cure and controlled airflow instead of heat to preserve the beef. It's been used for centuries. Think prosciutto, bresaola, South African biltong. Every batch is USDA-inspected and validated for shelf stability.
No. Shelf-stable at room temp. Good for 9 to 12 months unopened. Once you open the bag, finish it within a few days.
In a USDA-inspected facility in the US, by a co-manufacturer specializing in no-heat air-dried beef. We'll share more details closer to launch.
The first 1,000 bags ship October 1. It's a limited edition launch batch. Drop your email to lock in a bag before they're gone.
First 1,000 bags. Ships October 1.
Limited edition launch batch. Drop your email to lock in a bag before they're gone.